Everything changes, but does it have to happen all at once?

In my day job I’m a marketing writer for a technology company. For the past 5 months, I’ve spent most of my work time writing copy for our new (as yet unlaunched) website. This morning the web team had a lengthy and informative meeting with our top exec. He wants to see extensive changes to our approach…..

…. Meanwhile, down the hall, in the OTHER meeting I was doublebooked for….. We received word from one of our major suppliers regarding massive changes to their product line that will require changes to nearly every piece of collateral and website copy that division uses. The division head also wants to do two different webcasts about it next week with a direct email invitation to view them.

What this all means that I am going to be very, very, very busy for the next several weeks. I know that everything changes, especially in my line of work. But why does it all have to happen at the same time? (… bang head on desk… repeat…)


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One thought on “Everything changes, but does it have to happen all at once?

  1. nkcmike

    April 1, 2008 at 6:34pm

    On the web side at least, the changes won’t result in massive reprints at ghastly cost.

    Sending good “writin’ vibes” your way.

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